Christian Geisendoerfer from YOOSE will present curent facts of mobile couponing at the M-Days and give impulse for the further development of this growing business area. YOOSE will also have an exhibition stand during the event.

More information about the M-Days:

The digitalisation of the modern world advances faster and faster. iPhone & co have created an optimal, miniaturized world of communication. The AppStore of apple provides around 90,000 mobile applications on its own. Given the rising user numbers the question arises, how can mobile users be addressed best via useful, cost-free or paid applications and what distribution channels are best? How can applications be integrated in the classical media mix? Which strategies are used by the device and telecommunication industries? Creative solutions of the consumer address, claims, opinions and feasibility will be discussed at the M-Days congress. With more than 120 speakers and 70 exhibitors, the congress traide fair „M-Days“ presents an optimal information and exchange platform for the topic of mobile and YOOSE is part of it!